Get Inspired: Pitching Ideas

Using FOI data to create killer pitches

How the Freedom of Information Act can boost your media pitch

Jul 14 •

What is 'Kill Mode'?

And how can you avoid it when pitching?

Jul 7 •

Planning a survey? Read this first

What to include - and what to avoid - in surveys for media stories

Jun 30 •

No, it's not just you...

Pitching is hard at the moment - here's what we can do about it

Jun 9 •

Coming up with national media story ideas

How to generate ideas for stories to pitch to the press

May 26 •

Using a celebrity hook in your pitch

How to create a story around celebrity news and endorsements

May 12 •

Why I doubt quantity ever beats quality

...And how getting featured in multiple outlets can end up causing problems

Apr 21 •

How to nail an expert comment

What to do - and not do - to make your comments useful to journalists

Apr 7 •

The 'One Big Thing' pitching theory

Why pitching just one 'strand' can help your story get published

Mar 3 •

How to pitch a story, not an idea

The 3 simple questions that will maximise your pitching success

Dec 30, 2024 •

All the times my pitches went wrong...

What I've learnt the hard way about common pitching mistakes

Dec 9, 2024 •

Why I'd never pitch an Awareness Day

...but I grudgingly concede they can be useful

Nov 25, 2024 •

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