Get Featured: Media Pitching Guides

What makes journalists use your expert quote

My top tips on making your expert comment stand out from the crowd

Dec 1 •

The key way to target journalists (which most media lists overlook)

Why you should target journalists by type, not just topic

Nov 10 •

What makes a great case study

Five things editors really want - and what doesn't matter as much as you'd think

Nov 3 •

The secret to confidence in media interviews

My top 3 things to remember before you speak to a journalist

Oct 27 •

How to follow up, without being annoying

My foolproof strategy for chasing ghosted pitch emails

Oct 20 •

When it’s OK to use AI - and when it’s not

Can you use AI tools for your media pitch?

Oct 13 •

Make journalists want to work with you

All the best PR and expert contacts I've met share these three traits

Aug 4 •

Why the embargo rules have changed

And what that means for your pitching strategy

Jul 28 •

What's really in my journalist inbox?

And what it means for your pitching strategy

Jul 21 •

Using FOI data to create killer pitches

How the Freedom of Information Act can boost your media pitch

Jul 14 •

What is 'Kill Mode'?

And how can you avoid it when pitching?

Jul 7 •

Planning a survey? Read this first

What to include - and what to avoid - in surveys for media stories

Jun 30 •

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