Get It Right: Pitch Like A Pro

Make journalists want to work with you

All the best PR and expert contacts I've met share these three traits

Aug 4 •

Editing tricks to upgrade your pitch

Why brutal cuts and thinking like an editor will help you get a "yes"

Jun 23 •

Using AI in media pitches

How to use ChatGPT & co to your advantage - and what to avoid

Jun 16 •

When is the best time to send a pitch?

And the three things you need to know before pressing send

May 19 •

Using a celebrity hook in your pitch

How to create a story around celebrity news and endorsements

May 12 •

How to pitch a stats story

With some real life examples I've used successfully

Apr 28 •

Why I doubt quantity ever beats quality

...And how getting featured in multiple outlets can end up causing problems

Apr 21 •

How to nail an expert comment

What to do - and not do - to make your comments useful to journalists

Apr 7 •

What to do when stories don't run

How to deal with a pitch getting accepted, but not published...

Mar 31 •

The key to getting backlinks...

...And why journalists might not know why you're asking for one

Mar 24 •

Should I pitch to one journalist at a time?

A guide to whether you should offer an exclusive - or send your pitch out widely

Mar 10 •

The 'One Big Thing' pitching theory

Why pitching just one 'strand' can help your story get published

Mar 3 •

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