Get It Right: Pitch Like A Pro

The 'One Big Thing' pitching theory

Why pitching just one 'strand' can help your story get published

Mar 3 •

Building relationships with journalists

Ideas for making genuine connections that work in 2025

Feb 17 •

What makes me open an email

Or: How to make sure your pitch gets read

Feb 10 •

The real reasons I'll turn down a good pitch

All the things you can - and can't - control when pitching

Feb 3 •

Pitching is a business transaction

The two things you need to get right when contacting journalists

Jan 27 •

Should you be pitching by phone?

Why I've changed my mind about the best way to pitch in 2025

Jan 13 •

How to pitch a story, not an idea

The 3 simple questions that will maximise your pitching success

Dec 30, 2024 •

Try this checklist for your 2025 pitches

My tried-and-tested tips for success

Dec 23, 2024 •

How to prepare for a media interview

My top 3 tips for thriving (not just surviving) in interviews

Dec 16, 2024 •

All the times my pitches went wrong...

What I've learnt the hard way about common pitching mistakes

Dec 9, 2024 •

How to pitch to a broadsheet

And why you might need to tweak your strategy to get featured

Dec 2, 2024 •

Why I'd never pitch an Awareness Day

...but I grudgingly concede they can be useful

Nov 25, 2024 •

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